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The Ultimate Guide to Local SEO – 29 actionable tips you can start today

By Rob Watson | May 22, 2017

Local SEO has been a growing sub-discipline of SEO in recent years. Here I explain what exactly it is, and what you need to do to succeed. So here are some simple, actionable tips that can help you get better at Local SEO, but before we dive in, it feels like a bit of explanation…

Why is marketing a Small Business so hard?

By Rob Watson | Aug 13, 2015

Marketing a small business can be hard. I know that from experience because I’ve worked for them, worked with them and I am one myself too. There are many reasons why it’s difficult. In this post I explore some of the main ones, and offer ways that you can help overcome them and make things easier…

7 Signs it may be time to outsource your Digital Marketing

By Rob Watson | May 23, 2015

Finding customers (and keeping them) is crucial to your business. Most businesses start out by managing their own marketing, because they don’t have a great deal of cash and they can typically drum up enough business through their existing contacts to keep them busy. That’s absolutely the right thing to do in that situation. As…

What exactly are Periscope and Meerkat and how will they change Social Media?

By Rob Watson | May 20, 2015

A few weeks ago, two very similar new Social Media platforms launched within days of each other – Periscope and Meerkat. Both were fairly high-profile launches to the already-crowded Social Media scene, so what do they both do, will either of them last, and what is the point of them? Well firstly, both are live streaming…

What Digital Marketers can learn from the UK General Election

By Rob Watson | May 15, 2015

This time last week the dust was only just settling on the results of the UK’s General Election. Voters’ reactions varied, but one thing that got widespread agreement was that the result was quite a surprise. And as is often the case with current affairs, there were some useful learnings that can be applied to the…