“Can you get me on Page 1 of Google?”
More often than not, yes. The first thing I will do with you is get to know your company, what you do and who your competitors are. I will then work with you to show you the keywords that you stand a fighting chance of competing on.
For example if you’re a small, local insurance broker, probably no SEO on Earth could get you on to page 1 of Google for the phrase “car insurance”, but there will be phrases that you can realistically get on to page 1 for.
I don’t guarantee that you will end up on page 1 – there was a time when many SEO consultants claimed that they could guarantee it. Nobody can offer such a guarantee, and thankfully that lie is less commonly used nowadays.
“How long does it take for SEO to work?”
Although SEO is not a quick win. you should see some early signs of progress, otherwise you have to wonder if it’s worth carrying on. With sites that I work on, I monitor the total number of SEO-driven visitors each month (using Google Analytics). If you’re embarking on SEO for the first time, within 3 months you should see an uplift of at least 20% in SEO-driven visitors.
If this happens, you know you’re on the right lines, and with the right strategy, your SEO visitor can continue to increase over time.
“What exactly do you do?
To do well at SEO, there are a range of techniques you need to use. It’s also a never-ending process, as Search Engines change regularly, and new competitors can emerge at any time. So, what I actually do on websites can really vary from month-to-month.
When I start working on a site, the process I go through is:
- Keyword Strategy – I work with you to decide on the keywords your site will target.
- On-site optimisation – This involves reviewing the Search Engine-friendliness of your site, and rewriting as necessary with your approval. As well as the visible parts of your site (such as your content and images etc) there are unseen elements such as image alt tags and meta description. These are all small factors that can add up to an effective site.
- Off-site optimisation – One of the biggest factors in Search Engine performance is still the quality and quantity of links to your site from elsewhere on the internet. I can help you to gain links from reputable sites and devise content to encourage other site owners to link to you.
- Ongoing content development – Once the above basics are all in place, I will work with you on an ongoing basis to come up with more content to help your site to rank even better in Search Engines.
Although I have written the above as a 4-step process, in reality all of the 4 steps are continuous. For example, although keyword strategy is the first thing I do, your keyword strategy will change over time to take account of further keywords to help you get even more traffic from Search Engines.
“How do I know I can trust you?”
That’s a fair question, because SEO has had its share of charlatans. In recent years though, as SEO has got more difficult, thankfully it’s become harder for so-called ‘black hat’ SEO consultants to get traffic for their customers.
My aim is to earn your trust every month. To do that I will give you a written plan before the end of each month, explaining what I will be doing for you the following month. I will also give you a report on your Search Engine traffic each month, so you can see the work that’s gone in, and how it’s benefitting you in terms of visitor numbers.
Although I do recommend giving SEO at least 3 months, I don’t work on long-term contracts and you’re free to walk away at any time if you’re not happy with the service I provide, at only a month’s notice.