How QR Codes work and how you could use them in your marketing
What is a QR code? You may well have seen QR codes (QR stands for Quick Response) and you also may wonder exactly what they’re for, how you can use them, or how you get one. Well, just in case you’re not familiar with them, a QR code is a type of two-dimensional bar code, ...
There’s no such thing as Internet Marketing really!
Well that’s a thought provoking title for a blog post, especially on a website about Internet Marketing, so let me explain. The internet doesn’t exist in a vacuum, it is part of our everyday lives. It exists in and among all the other things in our life like our work, family, hobbies and interests, the ...
Why you should treat your website visitors like teenagers
If you want your website to do the best for your business, treat your site visitors like teenagers. That doesn’t mean you need to write “LOL” or “OMG” every other sentence. What you do need to do though, is write your website in Plain English so that a teenager with moderate language skills could understand ...
Pay per click advertising – running campaigns that work
So in my last two posts I explained what Google AdWords could do for your business, and then some tips on how to set up your campaign. Now we look at some slightly more advanced methods to improve your campaigns as they progress, and get a better understanding of how AdWords actually works and how ...
Pay per click advertising – beyond the basics
In my last post I explained to you what a Google AdWords pay per click campaign could do for your business. Now I will start to explain how to set one up. Signing up for an AdWords account is really easy. You simply go to adwords.google.com and follow the instructions. All you need is a ...
Pay per click advertising – mastering the basics
If you use the internet regularly, it’s virtually a certainty that you’re familiar with pay per click advertising, and in particular Google’s AdWords platform. When you key a search term in to Google, a results page appears, and the ads appear as ‘sponsored links’ alongside the search results. AdWords has been around now since 2002, ...
How does blogging benefit your business?
Blogging is not new but can still offer great benefits to your business and your website. Even as more and more social media tools emerge, blogging is still holding its own as a very worthwhile addition to your marketing efforts, and the benefits can be huge. Here are the greatest benefits (in my opinion) of ...
How do you get website visitors?
So let’s assume you have a live website. However good it may be, you need people to find it – that’s always been blindingly obvious since the internet began. How you find visitors though, is the difficult bit. There are more ways of getting website traffic nowadays than ever. That’s a great opportunity, but also a big problem. ...